The project required a lino-print of the brand that would fit the spoon. Thus, to follow the subversion of the object, I thought to have an unusual element to the brand. While having the brand named "Rightly Angled" to follow the perpendicular spoon, I thought to also have the person being fed also fit the shape of a right angle. Ultimately creating the right-angled lady, inspired from Japanese folklore of the Rokurokubi (neck elongating demon).